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Warfels Ad Campaign
Client
Warfels Chocolates
Location
James Madison University
Role
Designer, Copywriter, Co-Art Director
Date
2022
Type
Campaign
Medium
Print, Out-of-Home
The Task
In a collaborative group for my Elements of Creative Advertising class, we were instructed to created a mock print campaign for Warfels Chocolates, a small business in the surrounding Shenandoah Valley.
The Objective
Increase holiday sales for Warfels by promoting the product as a handcrafted holiday gift during the month of December. The products provide a timeless experience for our target and their families. Here, we advertised homemade quality chocolates and emphasized how family-orientated the brand is as well as how there is a dessert for everyone in the family. The ad would hypothetically be published during the month of November and emphasize spending time with your family while connecting over something everyone loves.
The Target Audience
Younger millennials born between 1989 and 1996 within the Shenandoah Valley in Virginia.
The Deliverables
1 Print ad
1 Out-of-home ad
Collaborators
Meredith Orne, Rachel Nohe, Emily Myers, Sarah Eccleston
Inspiration and Sketches
Out-of-Home Ad
I was in charge of making the out-of-home billboard in Adobe Photoshop and writing various parts of the copy.
FINAL PRODUCT
MOCKUP
Print Ad
FINAL PRODUCT
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MOCKUP
