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JMU Madison Advising Peers Ad Campaign
Client
Madison Advising Peers
Location
James Madison University
Role
Copywriter, Co-Art Director, Editor, Co-Director, Talent
Date
2022
Type
Campaign
Medium
Pre-Roll Video, Radio
The Task
In a collaborative group for my Elements of Creative Advertising class, we were instructed to created a mock audio/visual campaign for Madison Advising Peers, a student advising service provided by my university.
The Objective
Direct students to a resource designed to help them get insight on what their classes will look like and to help them choose their own adventure through college.
The Big Idea
JMU's undergraduate students can get first-hand advice and support from other students at the school. They will have an easier time choosing classes and making the right decisions during their academic career.
The Deliverables
1 Pre-roll video ad
1 Radio ad
Collaborators
Meredith Orne, Rachel Nohe, Emily Myers, Sarah Eccleston
Radio Ad
Pre-Roll Ad
I was in charge of editing the pre-roll ad, co-directing, and writing various parts of the script.
Scripts
Storyboard
