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HarperCollins Publishers
"I Can Read!" Ad Campaign
Client
HarperCollins Publishers
Location
James Madison University
Role
Art Director, Designer, Copywriter, Researcher, Strategist
Date
2022
Type
Campaign
Medium
Digital, Television
The Objective
The objective for this campaign project in my Copywriting for Advertising class was to make the “I Can Read!” book series by HarperCollins Publishers (“My Very First” to “Advanced 4” reading levels) appealing to early readers and their millennial parents. The client wanted for the product to be presented as an opportunity for family time and wanted to remind the target market about the subscription to the “I Can Read!” book club and present it as a holiday gift.
The Big Idea
Children who have access to the “I Can Read!” series become engaged readers and learners. Paired with interactive activities and a parents’ encouragement, reading HarperCollins books regularly helps children develop a vast imagination along with skills to help them grow.
The Target Audience
Millennial parents with young readers in their families.
The Deliverables
2 Instagram ads
4 Twitter ads
1 Television ad script
2 Blog posts
Collaborators
Meredith Orne (Instagram and TV content)
August Harr (Twitter and TV content)
Sarah Eccleston (Blog posts and TV content)
Carson Fox (Blog posts and TV content)
Instagram Ads Mockup
I was in charge of making the Instagram posts in Adobe Illustrator/Photoshop and writing various parts of the copy across all platforms.
Twitter Ads Mockup
Blog Posts Mockup
Television Ad
SCRIPT
STORYBOARD
