Blue Ridge Foster Love Social Media Marketing

The Task

During my Social Media Marketing class, we were paired up into two groups of eight and given the opportunity to choose a real client in order to improve their social media presence and grow their company. First, we conducted a social media audit by researching and analyzing all of the client's social media pages, plus its competitors. Then, we created a social media strategy that would be beneficial to Blue Ridge Foster Love's brand and their mission, so that they could have a bigger voice on social media platforms. After our research, we chose to move forward with creating content with the Instagram, Facebook, and Pinterest platforms and tracked the metrics. Then, we presented our findings to the client at the end of the semester and gave our recommendations.

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The Target Audience

Millenial and Gen-X Moms, Foster Families, Local Businesses & Restaurants

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The Deliverables

8 Weeks of content for Instagram, Facebook, and Pinterest

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Collaborators

Meredith Orne, Angilxander Lonzon, Miranda Morrone, Rebecca Cutsinger, Carson Polk, Emma Sweterlitsch, Kameron Franks, and Alicia Flemke