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50 by 25 Call to Action Ad Campaign
Client
50 by 25 Harrisonburg
Location
James Madison University
Role
Art Director, Creator, Copywriter
Date
2021
Type
Campaign
Medium
Print, Out-of-Home, Digital
The Task
During my Introduction to Visual Communication Design class, each group chose a company for a call to action campaign addressing a larger environmental issue.
The Objective
50 by 25, a company that provides weatherization (attic insulation, air ceiling, weather strips, LED lights) to homes in the Harrisonburg, VA area wanted to host an event to raise awareness for their company and cause. My group decided on a cookout to promote the goals of the company and give an opportunity for Harrisonburg residents to hear the importance of weatherization.
The Target Audience
JMU Students, Harrisonburg, VA residents, and Harrisonburg City Council.
The Big idea
Introducing Harrisonburg to weatherization.
The Deliverables
1 Brochure
1 Infographic
1 Print ad
1 Digital ad
1 Free-choice ad (logo and email invitation)
Collaborators
Meredith Orne (Instagram ad, infographic, brochure)
Carley Knox (Poster)
Liam Booker (Logo and email invitation)
The Problem
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Harrisonburg makes $5 million per year selling electricity via HEC
- Hard to get city support
- The city is protective of venues
- Pushback on renewables
The Opportunity
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Less school absences
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Lower energy bills
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Help residents weatherize their homes
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Healthier city
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Employment opportunities
Brochure Mockup
I made this brochure for a project with 50 by 25 before my classmates and I were paired up!
Infographic
I created this infographic in Adobe Illustrator as a part of our campaign!
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Social Media Ad Mockup
I designed this ad to hypothetically be posted on a 50 by 25 Instagram and Facebook account.
Poster Ad Mockup
The poster would be printed and posted on walls and large poster containers in Harrisonburg.
It would help reach residents and pedestrians in the city to increase knowledge of the cause.
Free-Choice Ad Mockups
LOGO
The logo will be distributed and will help the target establish a design and mood to associate the event with.
EMAIL AD
